Trisha McGuire, public relations consultant to SMD, is a seasoned public relations counselor with more than 15 years of experience in developing and managing B-2-B and consumer marketing programs in a variety of sectors including technology, construction, food, health, financial and consumer products.
She has worked in both the corporate and agency arenas gaining broad-based communications experience, specializing in a range of public relations and communications activities – everything from media relations, crisis communications, and product publicity to event planning and video/photography production. She also has specific expertise in writing and message strategy for multiple audiences and a wide array of materials.
During her career, she has translated business objectives into success for brands such as Campbell’s soup, Dole Foods, General Electric, the California Almond Board, The American Cancer Society and the National Cancer Institute. She has secured print, digital and broadcast placements that include The Today Show, Good Morning America and The Wall Street Journal.
She holds a B.A. in Journalism & Mass Communications, as well as Spanish, from the University of North Carolina at Chapel Hill and is currently a member of the Public Relations Society of America.